ABOUT

GROUP FLY - A group of individuals reaching a higher destination.

The term Group Fly simply means, "a group of people reaching a higher destination". Our brand wants to do 3 things: CREATE amazing product, LEAD, and INSPIRE others. We attached the infamous tagline FLY OR DIE to our brand because we believe in you're either progressing towards achieving your goals and dreams or...you are just taking up space and dying....FLY OR DIE.

Think of us as a network for independent and underground culture. We will always promote individuals who strive for PROGRESSION in their area of skill. Our brand is not some catchy street-wear gimmick.... It’s a lifestyle. We believe growth starts at birth and ends only at death. We would rather FLY trying to be kings, than DIE being average.

A WORD FROM THE MASTERMIND BEHIND THE GROUP FLY BRAND, VERNON DEAS.

When I started this brand in 2008, I wanted to create a line that had sensible street-wise style yet with clean designs and aesthetics. Since day one, we have been committed to making moves to express this vision to the industry. I have been amazed and honored to see the brand cross all US borders and even expand into foreign soil. I would like to thank everyone who has supported the movement and the brand. It will forever be FLY OR DIE and CADETS OVER EVERYTHING!!!! Read more about Vernon's story here

PRESS

THE GIVE BACK 

PROJECT CREATIVE is a creative mentorship paradigm of GROUP FLY that empowers at-risk urban youth to success through hip hop production creative arts, and through creative experiences.  For every profit our company makes we give away half to empower at-risk urban youth. 

CADETS - SUPPORTERS OF THE GRP FLY MOVEMENT.